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by Vesper Hubbard In the Gen Y era, social media is as ubiquitous in our professional lives as it is in our personal lives. Most of us remember the beginning of social media as Friendster and MySpace, then Facebook came along and changed the game.  I remember my freshman year of college and the buzz on campus was a semester long campaign to have Facebook host our tiny liberal arts university. Ah the glory, finally we were able to connect with our old friends from high school